Nutritional personalisation for pets and how manufacturers can support this growing trend

As pet owners increasingly seek products that match their unique lifestyles, the pet food industry is evolving to meet these demands. At biomega®, we believe that the personalisation and humanisation of pet food will remain a strong trend.

Pet food increasingly mirrors human dietary trends, with new products like dressings, toppings, pâtés, sachets, and even vitamin-infused pet popcorn.

While some formats may be short-lived, the focus on high-quality and sustainable ingredients will persist. Innovations such as salmon peptides provide highly digestible protein, excellent nutrient value, and great palatability. Our Salmigo® Protect L60 is an example of a product that supports quality nutrition, clean labeling, and sustainable solutions.

At biomega®, our high-quality peptides, sourced from Norwegian Atlantic salmon rest material and produced via continuous enzymatic hydrolysis, provide manufacturers with a distinct advantage in catering to these trends.

Explore three top trends in premium pet nutrition highlighted at this year’s Interzoo, and see how the biomega® team can help you meet these emerging needs.

Sourced from nature  

As more pet food brands promote a diet free from artificial additives and preservatives, they are adding sustainability, traceability, and organic as key attributes to ensure a fantastic eating experience for pets. At biomega® we use responsibly sourced ingredients to demonstrate our commitment to these principles. Upcycling Norwegian Atlantic salmon rests into salmon peptides and oils, such as those found in the Salmigo® range, can benefit manufacturers by offering access to nutrient-dense seafood-based products with a meaningful impact on how we manage our blue resources.

Monoprotein

With pet allergies on the rise, pet owners are looking for products that can assist in limiting or eliminating products that contribute to these challenges. Monoproteins might just hold the key. Typically defined as wet food in either pans or pouches that contains a single source of meat or fish protein, monoprotein products are typically formulated for pets suffering from allergies, or that are intolerant of certain ingredients such as wheat or grains. In cats and dogs showing clinical signs of adverse food reactions (AFR), single-source proteins can be used as a diagnostic or long-term treatment. As most AFR’s are typically caused by proteins, a single-source protein diet can assist in limiting the exposure of potential allergens – for the long-term benefit of pets.1

Salmon peptides & oils

Salmon protein, peptides, and oils are ideal products for use in pet food formulations. It enables brands to harness their fantastic nutrient content, including rich protein, omega-3 fatty acids, vitamins B12, B6, and D, and minerals like selenium and potassium. We know that optimal nutrient profiles such as those found in our Salmigo® range can assist in supporting pet wellness including improvements in joint health and immunity. In addition, these products offer great functionality and are gentle on the gut.

For more information on our Salmigo® range and how they can assist you in meeting these top three pet food trends for your brands, contact our team today.

References:

Mono-Protein Food for Pets Without Intolerances | Purina